Privacy Policy

1. Your Privacy Matters to Us

At SnugThreads, your privacy is extremely important to us. As a family-run business, we treat your personal information with the same care and respect we would expect for our own.

We are committed to protecting your personal data and only collect, store and process it in accordance with the UK General Data Protection Regulation (UK GDPR) and all applicable data protection laws.

SnugThreads acts as the Data Controller of any personal data you provide to us. This Privacy Policy explains how we collect, use and safeguard your information when you visit our website, place an order, or contact us.

Please take a moment to read this policy carefully.

2. Who We Are

SnugThreads is an independent, family-run online retailer.
We act as the data controller for all personal data collected through our website and customer interactions.

If you have any questions about this policy or your data, you can contact us at:
Email: info@snugthreads.co.uk

3. Information We May Collect

We only collect information that is necessary to provide our services properly. This may include:

  • Name

  • Delivery and billing address

  • Email address

  • Telephone number

  • Date of birth

  • Gender

  • Username and password

  • Payment details

  • Shopping and order history

  • Customer service queries and correspondence

4. Why We Collect Your Information

We use your personal data to provide our products and services efficiently and fairly, including:

  • Name & Account Details – To identify you and manage your account correctly

  • Address – To deliver your orders and process payments

  • Email Address – For order confirmations, delivery updates, warranty support, product recalls and (if you opt in) offers and updates

  • Telephone Number – To contact you regarding deliveries, faults or urgent order queries

  • Date of Birth – To verify age where required and offer birthday-related promotions (optional)

  • Gender – For internal market research and relevant offers

  • Login Details – To allow secure access to your account (passwords are encrypted and never visible to us)

  • Payment Information – To process payments and refunds securely

  • Shopping Activity – To manage orders, cancellations, refunds and customer support

5. How We Use Your Information

5.1 Marketing Communications

If you choose to opt in, we may contact you with:

  • Special offers

  • New product launches

  • Sleep tips and SnugThreads updates

You can unsubscribe at any time by using the link in our emails or by contacting us directly.

We may also use anonymised data for market research, competitions and customer service improvements.

5.2 Social Media Interaction

When you interact with SnugThreads on social media, you consent to us engaging with you through those platforms. This may include processing publicly available information such as your name, profile, comments, images or messages.

If you submit images, videos or content to us via social media, you agree that we may use this content for promotional purposes, as outlined at the time of collection. If you ever wish us to stop using your content, please contact us and we will respond promptly.

5.3 Sharing Your Data

We never sell your personal data.

However, we may share your information with trusted third-party service providers where necessary, including for:

  • Payment processing

  • Order fulfilment and delivery

  • Returns and refunds

  • Email communications

  • Website hosting and IT support

  • Customer relationship management (CRM)

All third parties we work with are carefully vetted and required to meet strict data protection and security standards.

We may also share information where:

  • Required by law or regulatory authorities

  • Needed for fraud prevention or payment validation

  • Part of a business transfer or sale (your data would remain protected)

  • Data is anonymised and used for analysis only

5.4 Data Retention

We keep your personal data only for as long as necessary, depending on:

  • The product or service provided

  • Legal and regulatory requirements

  • Warranty, recall or safety obligations

  • Fraud prevention and financial compliance

  • Legitimate business needs such as resolving disputes

6. Your Rights

You have the right to:

  • Request access to the personal data we hold about you

  • Ask for incorrect or incomplete data to be corrected

  • Request deletion of your data where applicable

  • Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at info@snugthreads.co.uk.

If you believe we have not handled your data correctly, we encourage you to contact us first so we can resolve the issue.